LIVE WORK
SOCIAL | ORGANIC + PAID + REACTIVE
George at Asda asked us to lead a content sprint across their social channels.
From trends and cultural moments to collection launches, we used TikTok, Instagram and Threads
to connect with their audience in a way that felt native, relevant and authentic.
Whether tapping into relatable everyday moments or showcasing the breadth of the range, we created content in all different shapes and sizes.
This included a bunch of reactive, always-on, paid and campaign content.
The results spoke for themselves: 2.5 million engagements, 75 million organic impressions and 4.9% follower growth.
Below are just a few bits of the best performing assets.